So you have made the decision to launch some marketing funnels for your plumbing company (good on you!), but unsure where to start (it’s understandable!).
Here are some cost/time-effective funnels which are worth your while.
Have a Stellar, standout website!
If you don’t have a website, or a website your happy with, this is your first point of action! If you are wanting to launch some marketing funnels, they are most likely going to be digital (we are in 2018) therefore meaning, you will most likely be funnelling these people to your website! So if it doesn’t look good and isn’t fully functioning, don’t bother marketing any further!
Implement an intelligent CRM system
This will become your best friend! An intelligent CRM (customer relationship manager) system will enable you to effectively & efficiently communicate with you customer database and staff, all the way from quote reminders, appointment reminders, client birthdays and feedback follow-up.
Here at Gallant, we use a software called Infusionsoft. This enables us to set-up email marketing campaigns including long-term client nurture campaign, a quote follow-up campaign, and a feedback request campaign. It’s imperative to contact your customers on a frequent (but not too frequent) basis so that you stay front of mind!
Launch a Facebook Company Page
There are 2.2 Billion active users on Facebook, so why wouldn’t you want to be seen on there? Facebook has the unbelievable skill of targeted advertising. You can target the exact people you want to target based on Facebooks crazy amount of data. It is also a good way to frequently touch base with those interested and stay front of mind.
Frequent Blog Posting
Frequent blog posting on your website helps your SEO (search engine optimisation) when people search up something related to your company in Google (E.G: Plumbing Melbourne, Emergency Plumbing, Best Plumber Melbourne etc.) It also helps you to be seen as a knowledgable company of authority when they are comparing you to your competitors. You appear to be more knowledgeable and legitimate.
Look after your current customer base before adding in new people!
Why add new customers if your current customers aren’t happy? Look after your current customer base and ensure they are raving fans! Here at Gallant, we do this by gifting them with small token gifts of appreciation, celebrating their birthdays and showing them how much we appreciate them!
Gather Some Client Testimonials
Client testimonials are marketing GOLD!! They speak for themselves and are more persuasive than you could ever be. 85% of consumers said they read up to 10 reviews before feeling they can trust a business (source). A combination of video & written testimonials is awesome!
Ensure you have an awesome Team Culture!
If you have an awesome positive team culture, this is more marketing GOLD for you!
Here at Gallant we market our team culture to plumbers, with a purpose of getting fantastic plumbers applying to work with us. Create a workplace where you have people falling over each other, trying to get a gig with you!